At first glance, you won’t find much of a relationship between Search Engine Optimization (SEO) and dentistry, but you might be surprised to know about the significance of dentist SEO. In today’s world, not having an internet presence for any business is definitely not recommended at all. It has become a necessity for any business to thrive.
When someone is finding a new dentist, like so many people that person would take internet’s help to find a local dental care. If your practice is not SEO optimized, your site won’t be ranked and you will lose a potential patient. In order to take advantage of the digital world, it is imperative for you to have your website fully SEO optimized.
If you are wondering how you can have your practice optimized for SEO, here are few important and effective tips that can assist you in accomplishing this seemingly difficult objective:
It is best to Know Your Audience
Making an effective SEO strategy depends on how well you know your audience. You can use Google Analytics to identify your target audience and comprehend their behavior, search patterns, geographical location, and demographics.
With all the information at your disposal, you can make an effective SEO strategy that can help you in achieving a higher rank on Search Engine Result Page (SERP).
The Keyword Research Matters
Given the fact your blog post plays a pivotal role in increasing the dental SEO, you need to do research on the keyword (s) that you are going to use. Your SEO strategy highly depends on using the right keyword. Classify your keyword research according to your target audience. Make a list of keyword phrases and terms that specifically target your website’s URL.
Start Creating YouTube Videos
You must be wondering why make YouTube videos? Well, the reason behind is that YouTube is the world’s 2nd largest search engine (it processes over 3 billion searches in a month). Given the fact that videos offer less competition, getting ranked on Google, Yahoo or Bing search is not that much difficult.
Start by creating an introductory video of your clinic with a title such as ‘The Best Dentist in City.” Be creative and make short but informative videos that can attract your audience and convince them into visiting your local clinic.
Google My Business Profile is Important
For local searches, setting up a ‘Google My Business Profile’ is highly important. Without it, your practice won’t appear above organic result listings on Google’s local search results. Setting it up is easy and all you have to do is to provide important information about your practice. Don’t forget to include information such as office hours, address, a brief description of your specialties and practice etc.
Hire an SEO Service Provider
If you believe that desired results are not coming or it is something that you cannot do then you can simply hire an SEO service provider. There are many companies that can pick your website from the ground to a desirable level. All you need to do is to find a reliable company with a good track record. They know how to do their job, so it will be worth your investment. But make sure you do all the research before contacting an SEO service provider.
The Bottom Line
All in all, if you are left wondering why people are not finding your practice website in local search results then the main reason is that your website is not SEO optimized. When it comes to SEO, consistency is as important as anything else. Stay committed and keep on working hard to make your website fully SEO optimized. It is not a bad option to take help from experts in the field. Soon you’ll start to see a major improvement in your dentist website SEO.